In a environment in which tech CEOs generally manage meticulously curated company personas, Mariya Nurislamova stands out for embracing a route that couple dare to tread. As the co-founder and CEO of Scentbird, one of many foremost fragrance subscription companies in North The usa, Mariya has established herself to get a forward-pondering enterprise leader. But beyond her success in the company globe, she has also emerged as being a spiritual guide and intuitive Trainer, a metamorphosis she shares openly through her YouTube channel, “This is often Mariya.”
This convergence of commerce and cosmic consciousness will make Mariya Nurislamova Among the most unconventional—and persuasive—figures in the modern entrepreneurial landscape.
Setting up Scentbird: A Fragrance Disruptor
Mariya’s small business occupation took flight in 2014 when she co-founded Scentbird, a firm created to make designer fragrances more obtainable through a every month subscription product. Modeled soon after Netflix, but for perfume lovers, Scentbird speedily turned a go-to platform for fragrance discovery. Underneath her leadership, the organization grew to serve more than seven-hundred,000 subscribers, offering access to greater than 800 fragrances from major world wide manufacturers.
With a robust Basis in manufacturer strategy, provide chain logistics, and internet marketing, Mariya productively attracted enterprise capital, participated while in the Y Combinator accelerator, and helped Scentbird scale right into a $100M+ earnings corporation. She afterwards expanded her portfolio with Deck of Scarlet, a beauty model, and Drift, a car fragrance organization.
But when her reputation inside the startup earth was soaring, Mariya was quietly going through a spiritual transformation that may soon spill into the public eye.
The Awakening: A Shift to Spirituality
About 2018, Mariya seasoned what she referred to as a spiritual awakening. This internal evolution influenced her to dive into metaphysics, Electrical power work, meditation, and intuitive channeling. As she deepened her spiritual practice, she began creating material to aid Other folks examine their own individual consciousness, ultimately launching her YouTube channel “This Is Mariya.”
The channel, which now has over a hundred,000 subscribers, options a wide array of articles—guided meditations, soul healing methods, chakra function, and conversations about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and sometimes deeply personalized. She invites her viewers to attach with by themselves, the divine, as well as the unseen energies that shape our day by day lives.
Her followers frequently explain her articles as transformative, and she has cultivated a deeply faithful spiritual audience by regular engagement and authenticity.
Controversy for the Crossroads of Identification
While lots of have embraced Mariya’s dual id, Other folks have raised eyebrows—specially as her metaphysical beliefs have grown to be extra publicly noticeable. In 2024, a feature with the Company of Manner spotlighted the tension involving her roles as being a tech CEO and also a spiritual teacher.
A number of Mariya’s statements—such as remarks on alternate healing, extraterrestrial beings, and controversial views on historic figures—sparked backlash from individuals, influencers, and also previous collaborators. Several attractiveness influencers severed ties with Scentbird, citing soreness with Mariya’s spiritual rhetoric. Social media discussion boards debated the appropriateness of her beliefs in relation to her leadership situation in a mainstream brand.
In response, Mariya clarified that her spiritual teachings are personalized and available under her initial title only, deliberately separated from her Specialist identification. Still the controversy opened up a broader dialogue about whether public figures can—or ought to—compartmentalize their beliefs inside the age of transparency.
The ability and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Although a lot of founders try to keep up an image of neutrality, she has selected to indicate up as her comprehensive self. This volume of transparency could be both of those magnetic and polarizing.
On just one hand, her authenticity is refreshing. She brings psychological intelligence and mindfulness to an industry generally concentrated only on scale and tactic. On one other, her outspokenness about spiritual subject areas invitations scrutiny, particularly in an era when on line content can speedily go viral mariya nurislamova scentbird and provoke robust reactions.
Still, Mariya’s tactic speaks to some deeper cultural shift. As more people take a look at wellness, consciousness, and personal enhancement, figures like her—who bridge the spiritual and content worlds—could turn into a lot more common, not fewer.
Businesswoman. Mystic. Influencer.
Besides working her businesses and YouTube channel, Mariya has crafted an ecosystem of spiritual offerings. She hosts retreats, features personal channeling classes, sells spiritual equipment, and it has even printed a book titled 72 Keys to Manifestation. She’s primarily established a parallel business during the spiritual Area—fully separate from her purpose at Scentbird, however just as structured and scalable.
Her spiritual model, like her beauty brand name, is world wide, polished, and encounter-driven. It’s crystal clear that Mariya applies the same degree of concentration and creative imagination to each spheres of her daily life. Whether top a crew of developers or channeling divine Electricity for just a guided meditation, she provides with clarity and conviction.
The Highway In advance
Mariya Nurislamova’s journey raises vital questions on id, Management, and general public everyday living. Can a tech CEO even be a mystic? Should really business leaders share their personal beliefs with the public? What happens when those beliefs obstacle common norms?
Whatever the solutions, Mariya carries on to walk her route unapologetically. She signifies a different era of entrepreneurs—ones who aren’t afraid to generally be elaborate, spiritual, and multidimensional. Her boldness could possibly Charge her some partnerships, but What's more, it earns her admiration from individuals who worth truth around conformity.
In the long run, Mariya Nurislamova isn’t just redefining what it means to be a CEO. She’s redefining what this means to become full.
Mariya Nurislamova life in the intersection of logic and instinct, organization and spirit, leadership and vulnerability. Her Tale is really a Daring testament to dwelling authentically, even if that authenticity comes along with threat. As she proceeds to grow her dual empire—both equally earthly and cosmic—she invites us all to look at what it means to steer with soul.
Regardless of whether the thing is her as being a visionary or simply a provocateur, one thing is for certain: Mariya Nurislamova is not fearful to interrupt the mold.